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22.11.2010| Moshi Monsters Land Next Month!

This brand new Trading Card Game from Topps is based on the phenomenally successful online world of, one of the fastest growing online games of all time!

It’s Tamagotchi meets Brain Training online for kids and is entirely free to play! With amazing parental endorsement 1 new player joins every second and 1 in 3 children in the UK (6-12) have created their own Moshi Monster. The inclusion of secret code cards which redeem exclusive in-game items, means that this collection is sure to be a monstrous hit with all fans! is heavily promoted through TV and Cinema advertising as well as online and print media. Topps will be supporting the launch of Moshi Monsters Mash up with a press campaign, PR events and sampling activities (UK).


“Moshi Monsters merchandise on target for $100m in 2011”

New licensing partners revealed for Mind Candy brand as virtual world expands.

Retail sales of Moshi Monsters merchandise will top $100 million in 2011, brand owner Mind Candy believes.

The virtual world has grown rapidly since launch, and now boasts over 30 million players globally. Indeed, Mind Candy recently said that it is acquiring players at a rate of one per second…

“ is the heartbeat of the brand, but we’re looking forward to developing many new physical products that connect back to the virtual world and enhance the experience for our players,” said Mind Candy CEO, Michael Acton Smith. “Toys, trading cards and books should help make the virtual world even more fun for millions of children around the world.”

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“Moshi Monsters is a free-to-play game with revenues derived from the sale of virtual items.  Over 20 million monsters have been created to date, with over two million new players joining each month.”

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What do you do with a Moshi Monster?

Visitors to the site can adopt their very own pet Monster, give it a name and design its color scheme. Each Monster has a lively personality that develops the more it is played with. Monster owners can nurture their pet by solving daily puzzle games to earn Rox, the in-game currency. Rox can be used to buy weird and wonderful things in the virtual shop to keep Monsters healthy and happy.

Monster owners can make new friends and connect with existing friends through a wide variety of safe social networking features such as Monster blogs, Newsfeeds, pinboards and buddy lists!

JOIN IN ON THE FUN! Click here to view our Moshi Monster range.