Directioners (hardcore loyal fans connected to the band through social media) now have a chance to GET CLOSER TO THE BOYS!
The collection offers EXCLUSIVE PHOTOS of the 1D boys, including behind the scenes shots!
On top of all this, Directioners will have the chance to win the most sought-after item for all fans… 5 x Double Passes to the sold out 2013 One Direction Australian Concerts!
100 photo cards to collect!
2 posters to make up and autographs to keep!
Each pack contains 6 photo cards featuring EXCLUSIVE behind the scenes shots of the boys hanging out, live concert shots, rehearsing, group moments and autograph cards!
Win 1 of 5 double passes to the 2013 1D Australian Concert Tour! Send in 3 pack wrappers for your chance to win a 1D double pass for you and your BFF!!!
Win 1 of 5 Double Passes to take your BFF to the 2013 Australian Concerts Tour!
We are offering Directioners a MONEY CAN’T BUY experience with 5 double passes to their 2013 Concert Tours to give away!
Customers can enter the draw simply by sending in 3 packet foil wrappers, 3 wrappers = 1 entry!
Unlimited number of entries per customer.
The draw will take place at the end of the Australian school holidays (29th January 2013), final entries accept until 25th January 2013.
WORKING WITH TOTAL GIRL, #1 SELLING GIRL’S MAGAZINE IN AUSTRALIA
To promote this Back-To-School campaign, we are working together with Total Girl magazine to drive the competition through:
1. Promo photo cards covermounts to the November ’12 issue, as well as a full page ad and cover reference (on sale Mid Oct ’12).
2. ‘Must Haves’ mention in the December ’12 issue.
3. Online mention promoting covermount item.
4. Mention in previous October ’12 issue.
Pre-order your ONE DIRECTION PHOTO CARDS
Want to know more about the double pass promotion? Please contact Louisa on (03) 9799 3422.
Full terms and conditions coming soon
ONE DIRECTION Video Cards
Check out the below cards and see how you can send an electronic video message to your friends!