Banter Toys announced today that it has been awarded the Australian distribution rights for Minecraft toys and electronics by Jazwares!
Minecraft is a video game available on PC, mobile devices and Xbox that challenges players to be creative and build structures whilst surviving in an open 3D world. More and more kids are flocking to online, social media and mobiles to show their creativity with this successful block-building game Minecraft. Banter Toys and Jazwares have a growing partnership and Minecraft is the latest brand that Banter Toys will represent; following on from the successful distribution of Jazwares’ Adventure Time and Regular Show product lines.
Banter Toys Minecraft line will include action figure sets, plush toys, as well as paper craft items based on the characters and resources from the video game.
“Minecraft is currently one of the world’s most successful and growing brands,” says Garry Isaacs, CEO at Banter Toys, “We are excited to partner up with Jazwares to bring Minecraft toys and paper craft to Australia.”
“Our line of toys and paper craft reflect the fun and creativity of the game and we look forward to working with Banter Toys to bring one of the hottest brands to Minecraft fans in Australia.” – Laura Zebersky, executive vice president of global sales, Jazwares.
New paper craft range available at all leading toy retailers in Australia from September, with the toys available from October 2013.
More information on the Minecraft Paper Craft and Toys range coming soon!